RETAIL TRADE: Fifth Avenue's First Lady

Tall, auburn-haired Dorothy Shaver began her career with rag dolls. Last week, from her $75,000-a-year job, she went to greater riches. She was elected the first woman president of Fifth Avenue's smart Lord & Taylor, to succeed Walter Hoving, president.

Her success was due to a personality of opposites. Her father's family of lawyers gave her a tough masculine mind; her mother's family of artists a highly feminine creative touch. In her 22 years at Lord & Taylor's she used them both to advantage. Under the team of Hoving & Shaver, Lord &...