ADVERTISING: For Men Only

"Magnificently masculine. . . ."

"There's something special about him, a hint of heather and fern that's as clean as a fresh wind. . . ."

"A ... refreshing fragrance as bracing and invigorating as a spring morning in the northwoods."

In these studied bass tones, a new advertising campaign last week rose to full cry. Its purpose was to sell the average U.S. male something he had always skittered away from buying—a line of for-men-only cosmetics, ranging from perfumes to bubble baths. In the nation's stores, bashful men fingered flashy bureau and bath sets, shaped like whiskey bottles, perfume bottles sporting...

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