Big, bustling, redhaired, rawboned Joseph August Brandt has lived most of his 46 years near, but never quite in, academic ivory towers. His job has been to make the ivory towers pay rent. He helps make bestsellers out of books which professors write.

Joe Brandt, an ex-Rhodes Scholar and ex-newspaperman, has successively headed three college presses: University of Oklahoma (where he wheedled out of John Joseph Mathews his Indian study, Wah'kon-tah, the first university press book to become a Book-of-the-Month); Princeton (which he left to become, briefly, president of Oklahoma), and the University...

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