MANAGEMENT: Record Mixup

To singers and record men, RCA Victor last week showed a prized secret. It was in the shape of a new seven-inch, unbreakable, paper-thin record that played as much music as a 12-inch ($1.31) disc. But it will reportedly sell for much less. There was one big catch; the record had to be played at 45 revolutions a minute (instead of the standard 78). Thus, to play it, phonograph owners would need an expensive special attachment.

This news was so calamitous to phonograph makers and record sellers that it threatened to drown out...

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