The Press: The Miracle of Dogpatch

You are about to enter Dogpatch, an average stone-age community, It nestles in a bleak valley, between two cheap and uninteresting hills . . .

On this low prefatory note, Comic-Stripper Al Capp introduced his glorified comic book, The Life & Times of the Shmoo (Simon & Schuster; $1), published Dec. 2. By last week, The Shmoo had sold 133,752 copies. It was far outselling the No. 1 nonfiction bestseller, Robert E. Sherwood's Roosevelt & Hopkins—which cost six times as much and was at least six times as hard to read.

The shmoo is a friendly,...

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