The Press: Satevepost Goes to 10

With its April 11 issue, the Curtis Publishing Co.'s Saturday Evening Post will pass a conspicuous milestone: it will raise its newsstand price from 5¢ to 10¢, its subscription price from $2 a year to $3.

Macfadden's Liberty quickly followed the Post with a 10¢ price effective April 18. In World War I, when its paper costs soared, the Post was worth more, just as old paper stock, than the 3½¢ newsdealers paid for it. But the Post did not raise its price.

Now, though its paper costs are up less than 1¢ a lb., the Post is raising its price. Reason: the...

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