SHOW BUSINESS: The Battle of Reno

Hollywood's famed Sam ("include me out") Goldwyn has warred for years against: 1) double features, 2) overproduction of movies, and 3) the English language. Last week he was happily fighting again, on a new front this time—Hollywood's method of marketing its product. Warrior Goldwyn complained that independent moviemakers, such as himself, are throttled by the monopolistic major producing companies (which control theatres grossing 70% of U.S. movie receipts) and theater chains (which control a substantial part of the rest). Independents are forced to sell their movies on a take-it-or-leave-it basis.


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