RETAIL TRADE: Blue-Blooded Merger

California's two most famed merchants last week agreed to become one: San Francisco's 68-year-old I. Magnin & Co., the West Coast's haughtiest purveyor of women's wear de luxe,* and Los Angeles' department-store-specialty-shop combine, 37-year-old Bullock's Inc., whose California customers regard it with at least as much reverence as Chicagoans reserve for Marshall Field's. The result will be a $27,000,000 business with twelve stores blanketing the Coast, and combined sales (1943) of $63,000,000, profits of $2,600,000.†

The Name of Magnin. From a corporate standpoint, Bullock's, with almost three-quarters of the combined gross business,...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!