RETAIL TRADE: Blue-Blooded Merger

California's two most famed merchants last week agreed to become one: San Francisco's 68-year-old I. Magnin & Co., the West Coast's haughtiest purveyor of women's wear de luxe,* and Los Angeles' department-store-specialty-shop combine, 37-year-old Bullock's Inc., whose California customers regard it with at least as much reverence as Chicagoans reserve for Marshall Field's. The result will be a $27,000,000 business with twelve stores blanketing the Coast, and combined sales (1943) of $63,000,000, profits of $2,600,000.†

The Name of Magnin. From a corporate standpoint, Bullock's, with almost three-quarters of the combined gross business,...

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