Business & Finance: Carstairs Cautions

Carstairs Bros. Distilling Co. last week released a handsome brochure on how to stay in the retail liquor business though short of whiskey. Its "practical pointers from smart retailers" may give the average U.S. barkeeper or liquor dealer a lift. But for the average, about-to-be-parched whiskey-bibber (see above), Carstairs cautions sounded like an awful letdown. Sample pointers, based on actual experience:

> "The original purpose of serving salty items such as pretzels, peanuts and potato chips was to create a thirst. . . . With the whiskey shortage, this type of snack should definitely be eliminated."

> "The majority of smart operators covered...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!