The Press: Expert on Type

Business is booming with Gilbert Powderly Farrar. Mr. Farrar, who calls himself a construction typographer, makes his living designing and redesigning publications. The war made publishers space-conscious, and one man who really knows what to do with newspaper space is Type Expert Farrar. This week he is redesigning the Portland Oregon Journal.

He is a large, moon-faced Virginian, 56 years old. Unschooled (sixth grade), he learned about printing by working for a printer in Scranton, got a working knowledge of make-up in a Connecticut advertising agency. He even studied at a Better Vision...

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