Radio: Question of Soap

Have listeners become surfeited with the continuous problems of Helen Trent and Our Gal Sunday? Are there too many serials on the air? Does the public want other types of daytime radio entertainment?

The Blue Network wanted answers to these questions, last week made known the results of consulting a cross section of 5,000 U.S. housewives: >The major networks devote 79% of their daytime commercial hours to soap operas. But listeners pay attention to them only 50% of the time.

> Plenty (47%) of housewives do not listen to serials at all. A...

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