Radio: Louella's Rival

For the past year, Hedda Hopper has been the No. i aerial gossip of Hollywood. Thrice weekly over a CBS network she has broadcast tittle-tattle about celluloid hotshots, under the sponsorship of the California Fruit Growers Exchange. Supplementing her syndicated newspaper column, Hedda's program has helped her to move in on the domain of Louella Parsons, Hearst's quidnunc extraordinary, who used to have Hollywood in her pudgy palms. Last week Gossip Hopper went swirling to Manhattan to be lionessed at luncheons, ballyhooed all over town.

The fifth wife of the late, oft-wedded DeWolf...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!