The Theatre: Show Business: Nov. 25, 1940

>To millions of Americans every gaudy, traditional aspect of the circus is little less than sacred. Last week those sanctities were seriously threatened. Modernist Designer Norman Bel Geddes, who conceived General Motors' famed Futurama at the recent New York World's Fair, arrived at the Sarasota, Fla. winter quarters of Ringling Brothers and Barnum & Bailey's circus to begin a two-year modernization of "The Greatest Show On Earth." Mr. Geddes quickly assured the press that nothing newfangled would be done with clowns, elephants, acrobats. He gave a few hints as to his intentions....

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