The Press: Face Lifted

When shrewd, alert little George Backer bought the New York Post last June, he knew that it was losing around $500,000 a year, knew also that he would have to sink more money in it. A city councilman (representing the American Labor Party) and philanthropist, president of the Jewish Telegraph Agency, George Backer at 37 was rich from the proceeds of his Manhattan real-estate business. He thought he could spare the money.

First thing he did was to hire some of the liberal features that Roy Howard's World-Telegram had dropped, including Cartoonist Rollin Kirby, Columnist Heywood Broun, who died after writing one...

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