One evening last month, NBC-tuned citizens of Holyoke, Mass, rose abruptly from their radios, rushed to a vacant lot at Prospect and Walnut Streets, and began digging frantically with knives, spoons, shovels or any implements they had. One man brought a bulldozer. Within an hour, two of the diggers unearthed 500 silver dollars apiece, and the lot looked as if it had been bombed.
This stampede made a newspaper sensationto the immense gratification of Ralph Edwards, publicity-minded M.C. of radio's Truth or Consequences program. There was more to the storya preface and an epilogue.
A Man in the House. Months before, Edwards had...
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