LIQUOR: Spirits' Soul

Last August, onetime Fisticuffer James Joseph Tunney, now chairman of $14,000,000 American Distilling Co., announced that his company was quitting the Distilled Spirits Institute because it was "without social consciousness or soul"; later he amplified his charges, said he found "something comic about a group which spends great sums to advertise the virtue of moderation and then breaks the backs of its representatives to make them meet impossible sales quotas."

For nearly a year and a half before Reformer Tunney's outburst, D.S.I. members got along like gin and whiskey on an empty...

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