The Press: Jack and Jill

The Curtis Publishing Co. of Philadelphia, venerable, opulent, conservative, next week gets cautiously down on its hands and knees to play with the moppets of America: It issues the first monthly number of Jack and Jill for a predominantly illiterate public, children aged ten and under. Only addition to the roster of Curtis magazines since 1911 when the Country Gentleman was purchased, and latest product of the Curtis Co.'s ambition to service the American Family from top to bottom, the November issue of Jack and Jill (40,000 copies) runs to 48 seven-by-ten-inch pages, illustrated with single-color drawings, price 25¢.

Jack and Jill,...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!