Radio: Station Builder

In the mint where radio's catch phrases are coined, a busy worker is Adman Milton Harry Biow. In association with Arde Bulova some eight years ago he put the radio on Bulova Watch time. Three years later, for Philip Morris, he took Midget Johnny Roventini out of a hotel lobby, put his treble "Call for Philip Morris" on the air. After 20 years in advertising, the same 20 years in matrimony, intense, jittery Milton Biow boasts that his two loves remain his business, his wife.

Working seven days a week, 52 weeks a year, at 46 he fidgets with surplus energy. His...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!