" 'Get Lit at the Lighthouse' is no fit sign to hang outside a saloon. If I allowed you to get away with it we should be flooded with signs such as 'Get Soused at Sousa's,' 'Stewed at Stuart's,' or 'Pie-eyed at the Pianola.' "
Thus last week did New Jersey's $13,000-a-year publicity-wise State Alcoholic Beverage Control Commissioner D. Frederick Burnett rule on the question of fit signs for bars. Practically every State where liquor is legal has appropriate officials who issue tomes of rulings which exasperate liquor dealers, mystify the public and...
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