When Californians suffer a fruit-killing frost, as last week, Floridians quietly gloat. When Floridians suffer a tree-destroying hurricane, as a year ago last autumn, Californians gloat. But until this winter growers of California navel oranges and growers of Florida Valencia oranges have discreetly avoided talking down the other fellows' fruit in northern cities where the chief customers of both live. The California Fruit Growers Exchange broke this discreet merchandising convention this winter by advertising flatly in newspapers and magazines, on streetcar cards and billboards: "Sunkist navel oranges are 22% richer in vitamin C [anti-scurvy, anti-colds] than Florida oranges."
Last week Dr. Morris...
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