Cinema: Whitney Colors

(See front cover)

Of all the strange organizations functioning in the amusement industry, Pioneer Pictures, Inc. is one of the strangest. Organized two years ago, it is run by John Hay ("Jock") Whitney, 30, and his Cousin Cornelius Vanderbilt ("Sonny") Whitney, 35, whom Jock interested in cinema as Sonny had interested him in aviation. Board members are almost exclusively Whitneys. Last week the Whitneys had made ready for the U. S. public, at a cost of $1,000,000, the first full-length color picture since 1931—8,000 ft. and 1½ hours of 19th Century romance...