Press: Public Relations

Few businessmen get along so well with the Press as Edward Vernon Rickenbacker. Since his early days as an automobile racer, sports editors have been his friends and drinking companions. Home from the War, ace of U. S. aces, wearer of the Distinguished Service Cross, Congressional Medal of Honor, Croix de Guerre, Legion of Honor, he never affected the slightest conceit. As a high-powered executive first in the automobile business, later in commercial aviation, he continued his easygoing camaraderie with managing editors and callow cubs alike.

Affable Ace Rickenbacker has not hobnobbed with newshawks...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!