Roy Sarles Durstine had already been a newspaperman, publicity man for the Bull Moose campaign and an advertising agent when he helped direct a campaign that raised $150,000,000 to aid U. S. soldiers. His helpers in that Wartime drive were a Buffalo charity man named Alex F. Osborn and Bruce Barton, who had once written advertising copy for Dr. Eliot's Five-Foot Shelf. In 1919 Durstine and Barton started an advertising agency, took in Osborn a few months later. Three harddriving, ambitious men, Barton, Durstine & Osborn turned the advertising business upside down during...
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