PERSONNEL: Type Casting

President of Packard Motor Car Co. since 1916, Alvan Macauley is a handsomely bronzed, courtly gentleman of 67 who collects fine guns, enjoys skeet shooting and British novels. At Grosse Pointe Shores, Michigan, he maintains just such an estate as prestige-conscious Packard ("Ask the Man Who Owns One") likes to picture in advertisements of its expensive automobiles. A perfect piece of type casting for the days when Packard catered exclusively to the carriage trade, Alvan Macauley last week stepped up to the board chairmanship. His successor: Vice President and General Manager Max M. Gilman.

Cold-eyed, aggressive Max Gilman joined Packard in...

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