MANUFACTURING: Expensive Bodies

One day last week a big, bullet-shaped touring car nosed out of the Derham Custom Body Co.'s plant at Rosemont, Pa., and headed for Manhattan and glory. Army drab -colored, dark -green -leather -upholstered, fitted with a special top that folds down flat so that guests' may sit thereon in comfort to be admired, the sleek, custom-built Chrysler Imperial was destined to be the personal car of the president of the New York World's Fair, the greatest greeter of his time, Grover Aloysius Whalen.

Like all cars the Derham Brothers turn out, Mr. Whalen's is a synthesis of the automaker's...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!