Radio: Honeymoon Ended

When radio first went Hollywood, microphone men were glad to put any Hollywoodian on the air any time. Cinema was glad to get the publicity. But soon radio found big money in Hollywood broadcasts, and the radio-cinema honeymoon was over. Last week cinemagnates were shown emphatically that radio is through with giving them anything for the asking. Stations KFI and KECA (NBC's Los Angeles affiliates) refused to donate time for broadcasting the world premiere of Marie Antoinette from Hollywood's Carthay Circle, demanded that M-G-M pay regular commercial rates for the air time. NBC took the program as a network sustaining show,...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!