Effusive endorsements of soaps and cigarettes by cinema stars and society leaders have always had more glamor than reliability. This week, however, it appeared that the U. S. consumer was going to get more authentic recommendation in one field. In the current issue of Staff, "The official and only magazine of the Butlers Club, Inc., for the better household staffs of homes, estates, yachts," appeared the announcement that the Butlers Club will make kitchen tests of foods and drinks which, if approved, will be awarded a decorative seal: "Used and Approved by the Executive Committee of the Butlers Club, Inc."
Brain behind...
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