The Press: Ladies & Syphilis

With large ads in 14 newspapers the Ladies' Home Journal last week called attention to an article on syphilis in its August issue entitled "We Can End This Sorrow" by Paul de Kruif & Dr. Thomas Parran Jr., Surgeon General of the U. S. Public Health Service. It was Dr. Parran who made the U. S. press syphilis-conscious, brought the subject into open discussion this year in newspapers, magazines and books (TIME, April 6 et seq.). The Journal in its ads harked proudly back to pre-Parran days:

"Thirty-two years ago the Ladies' Home Journal...

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