Pointed squarely at the gap between monthly FORTUNE and daily Wall Street Journal, a weekly Financial Observer appeared on newsstands for the first time last week. Costing 25¢ a copy, containing 48 pages and no advertisements, it had endowed itself liberally with characteristics of both the publications it aimed to miss. Its cover and typography, its centre section of long corporation stories on Western Union, Sikorsky Aircraft and Promoter George L. Berry, were strongly reminiscent of FORTUNE. Its general run of financial news stories (leading article of Vol. 1 No. 1 was the...
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