In Madrid last week it was learned that the Spanish Wine Institute has spent $700 for a set of U. S. telephone books, planning to mail to each & every one of 19,000,000 subscribers a gaudy pamphlet lauding the virtues of Spain's fine wines. In the U. S. last week, as Repeal loomed but one month ahead, liquor dealers were concerned not with the demand for their goods, Spanish or otherwise, but with who was to sell what.
For months & months U. S. importers have been scrambling madly for exclusive agencies. Before the...
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