The Press: Beer Press

BLATZ ANNOUNCES EXPENDITURE OF $2,000,000 IN MILWAUKEE PLANT 211 BREWERIES READY TO SELL BEER WEEK AFTER LEGALIZATION

CALIFORNIA BARLEY MARKET RESUMES WITH BEER RETURN

Excited headlines like the foregoing appeared last week in The Brewing Industry, a new fortnightly tradepaper established in Manhattan. It is an eight-page sheet about the size of a tabloid newspaper, packed with ecstatically optimistic reports of brewing revival. Illustrations are stodgy views of breweries, faces of Franklin Delano Roosevelt, John Nance Garner, Blatz brewing President Edward Landsberg. Biggest advertisers, makers of brewing and bottling machinery, advertising agencies. Editor...

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