Business & Finance: Billboards

Billboards are a blight upon the Nation. Such a statement, often made, drives every outdoor advertising man into a sputtering rage. His trade association has rigid rules against placing billboards where they may be resented by "fair-minded" citizens—in purely residential districts, around parks or in front of "natural scenic beauty spots." Ethical outdoor advertising men are not supposed to use "snipes" (small roadside signs), "daubs" (painted on rocks or fences) or "tackers" (tacked on trees). Furthermore, all good outdoor advertising men deplore the word billboard. They all refer to their medium as "poster...

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