Last year national advertisers paid $145,000,000 to U. S. newspapers, because a news-thirsty public bought 35,175,000 newspapers every day. Last year national advertisers paid $49,500,000 to radio broadcasters because 18,500,000 households listen to Radio's music, patter and melodrama every day. If Radio also broadcast complete news, many a listener would not bother with newspapers.
Therein lies the prime reason for a chronic warfare between Press and Radio, which for eight months has been held within bounds only by an armed truce.
Last week in Manhattan the old battle seemed about to break...
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