"It was the sponsored program [i. e. advertising] that saved broadcasting from extinction. The goodwill of the public can be gained through broadcasting only by giving the public what it wants to hear."Merlin Hall Aylesworth, president of National Broadcasting Co.
". . . So to us it seems perfectly natural that advertising and not a license fee [as in England] should 'pay the freight' . . . when it comes to broadcasting."William S. Paley, president of Columbia Broadcasting System.
Every evening, a half hour after Pepsodent's Amos 'n Andy sign off, Pepsodent's "Goldbergs" sign...
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