Business & Finance: Piggly Wiggly Man

Piggly Wiggly stores, as many a U. S. housewife knows, are cafeteria-groceries. Instead of dealing with salespersons, the customer tours the store with a large basket, makes her own selections from neatly-stocked shelves. In spite of its apparent latitude to shoplifters, the Piggly Wiggly idea has proved extremely successful, partly because of its novelty, partly because neat packages and large advertising appropriations have made retail grocery selling almost an automatic procedure.

In none of the Piggly Wiggly stores does Clarence Saunders, the original Piggly Wiggly man, retain an interest. Instead, he now heads...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!