The Press: Swope's Smoke

Herbert Bayard Swope, redheaded, blue-shirted, jut-jawed journalist, left his post as executive editor of the New York World on Jan. 1. Thereafter, many a fellow-journalist pondered the Swopian future. What would he do, this man of 47 surcharged with energy, wealth, self-confidence? Would he buy a great metropolitan daily? Would he go into politics, write a book, be tsar of some industry? Or would he just twiddle his talented thumbs?

Last week there was news of Journalist Swope. In blaring newspaper advertisements throughout the land appeared his defiant signature and photograph. His...

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