The Press: Auto-Advertising

Progressive cities and towns, like efficient firms, are good advertisers, the main difference being that the former do not spend much money on this modern cult.

One of the greatest auto-advertisers is the Middle Western City of Chicago. One thing dear to the heart of the gumchewing section of Chicago is a joke at the expense of New Yorkers.

So when Harry J. Luce, President of Maillard, Inc., (euphemism for a restaurant at which the privileged few can toy with a few dainties at an an exclusive price) "discovered Chicago" and forthwith leased 20,000 square feet of floor space in the Straus Building,...

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