The Press: Ford as a Publisher

For 18-odd years the Dearborn Independent had been a small town weekly. In November, 1918, Henry Ford published it with the resolve to apply to it his much-discussed ideas of quantity production.

The problem of securing circulation for the publication was attacked with Ford's habitual energy. When he purchased it, its subscribers numbered only a few hundred. After some of his sensational views on various topics appeared, quite a number of readers bought it for a time out of mere curiosity. But the bulk of its subscriptions were obtained by Ford agents or employees...

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