The Press: Filene

Edward A. Filene's remarks before the Advertising Convention, London, made a particularly deep impression upon it. In Mr. Filene's opinion, mass-production, as now developed almost everywhere in the world, is bound to lead to mass-selling, which is dependent upon advertising. As proof of his contention, he stated that in the United States, about $628,000,000 was spent in advertising during 1923.

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