In the 40th District in Pittsburgh, where the collars are whiter and the houses larger, Charles Kolling Jr., 25, an assistant buyer for the Thrift Drug chain, is having a ball. Says he: "I've always wanted to get involved, and after '72 I was looking for a candidate I could trust, someone who would really turn us on. And I found him."

He had read about Jimmy Carter a few years ago and became fascinated. Last November he watched a TV interview with him, called his wife Lou Anne to take a look and announced that he was sold by "Carter's sincerity...

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