The Nation: SELLING THE PERSONA

In the 40th District in Pittsburgh, where the collars are whiter and the houses larger, Charles Kolling Jr., 25, an assistant buyer for the Thrift Drug chain, is having a ball. Says he: "I've always wanted to get involved, and after '72 I was looking for a candidate I could trust, someone who would really turn us on. And I found him."

He had read about Jimmy Carter a few years ago and became fascinated. Last November he watched a TV interview with him, called his wife Lou Anne to take a look and announced that he was sold by "Carter's sincerity...