Business: The Battle of the Little Big Cars

This week Ford Motor Co. will show off two new 1975 models—the Granada and the Mercury Monarch—that President Lee lacocca describes as "the biggest small cars the company has ever made." That is an understatement, and it could apply as well to much of the rest of the industry. Before the year is out, all the automakers will be loosing a herd of new "small" cars, some of which will be longer and heavier than a Mercedes 280, with which Ford executives like to compare the Granada. Not especially economical, Ford's two entries this week average at best 14 miles per...

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