Modern Living: On the Scent

To its admirers it is a warm, natural, incredibly sensual fragrance. To its detractors, it is warm and natural all right—but about as sensual as dirty sweatsocks. One thing is certain. Musk oil is the most popular new fragrance in the country.

It is, in a word, strong. "The scent will stay with you maybe four days," promises—or threatens—Bernard Mitchell, president of Chicago's Jovan, Inc., one of the biggest manufacturers. "It doesn't wash off when you swim or bathe." Its lasting quality has long made it a fixative for other perfumes, but till now...

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