COMPUTERS: Challenging the Jolly Gray Giant

What do Kareem Abdul Jabbar, George Meany, Pablo Picasso and IBM have in common? Answer: their tendency to dominate their fields. And none is more dominant than IBM. The Jolly Gray Giant, as irreverent competitors call it, accounted for almost two-thirds of global computer revenues in 1971, and has been folding, bending and mutilating its rivals for years. Since 1970, two of the world's very biggest corporations, General Electric and RCA, have dropped out of computer manufacturing, each having lost more than $100 million to learn that IBM is hard to buck....

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