A Letter From The Publisher, Jan. 3, 1972

IN 1938, when we last made a number of simultaneous changes in TIME's appearance, we learned that familiarity had bred content in some of our readers. One subscriber wrote: "Outraged betrayed, I went dejectedly off to bed last night. My brooding thoughts: Whistler's Mother with eyebrows plucked, lips rouged and fingernails enameled a brilliant scarlet, the legs of a fine old Chippendale piece replaced with chrome." This week we present another modernization of design. Before readers give us their reactions, brooding or otherwise, I thought I would explain why we considered the renovation important.

"Appearance," said Managing Editor Henry Grunwald in a...

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