Books: Don't Touch That Dial!

THE DICK GIBSON SHOW by Stanley Elkin. 335 pages. Random House. $6.95.

"Though hypocrisy can take you far, it can only take you so far," says Dick Gibson, the protean-enriched radio personality of Stanley Elkin's third novel. It is one of those ebullient statements that instantly sprouts provocative questions: How far do you want to go? Who will you be when you get there?

The Dick Gibson of the title, a seriocomic straight man in a burlesque mythology of mass culture, wants to go all the way. But not vertically (to a network presidency), or...

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