DISCOUNTING: They Can Get It for You Wholesale (Almost)

He strides across the home screen—a burly leprechaun in work shirt and blue hard hat. In an accent straight from the streets of New York he answers an off-camera voice that keeps asking: "So what's da story, Jerry?" The story is a hammering promotion for JGE (Jamaica Gas & Electric), a cut-rate appliance firm that sells only to union members, civil service employees and their families. As Jerry explains: "Know the model and number of the appliance you want; Jerry can get it for you wholesale." The voice concludes: "So that's da story, Jerry?" Roars back the pitchman: "That's the...

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