Modern Living: Time for Spiro

Q. Have you heard what Mickey Mouse is wearing these days? A. A Spiro Agnew watch.

When Dr. Hale Dougherty of Anaheim, Calif., first heard the joke, he laughed. Then he stopped and thought. Then he laughed some more at his new notion: Why not create the real thing?

Commissioned by Dougherty, a graduate student at Caltech whipped up the face design (a cartoon of Agnew with the gloved minute hand forming the peace sign), and a Swiss company turned out a trial run of 2,000 watches. A neighbor's daughter contributed the company name by mispronouncing Dougherty, and Dirty Time, Inc., started ticking...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!