A Letter From The Publisher: Jun. 1, 1970

SPEAK up or shut up." "I have ^ died in Viet Nam. But I have walked the face of the moon." "Remember the good old days when only God could end the world?" "Now is the time for all good men to come to the aid of their planet." "Do This or Die."

These striking words are part of an experiment in communications that TIME has been conducting for the past year. Last May we invited advertising agencies to use TIME'S pages to talk about anything at all−an idea, an ideal, a cause, a program−except a specific service or a commercial...

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