So many U.S. advertising agencies have crowded into Europe that late starters have a hard time finding a place in the crowd. Still, the 20th biggest U.S. agency last week joined with the largest agency in France and the second largest one in Britain to form an international advertising network. Manhattan-based Needham Harper & Steers, which had billings last year of $115 million, made the deal with Britain's S. H. Benson and France's Univas, the international arm of Havas Conseil. While they did not merge, they created a company called Benson Needham Univas, or BNU. Its $300 million in...
To continue reading:
or
Log-In
