SUPERMARKETS: Banking Against A. & P.

Like an angered heavyweight who decides to slug instead of box, the huge A. & P. food company has been weighing into competitors for the past year with a pulverizing cut-rate price policy called Where Economy Originates, or WHO. By paring its markups from 20% to 13% on total sales, A. & P. aims to regain consumers whom it had been losing to more inventive food merchandisers. Fighting back, A. & P.'s rivals are offering big price cuts of their own as well as 24-hour service and more nongrocery goods. The clash is spilling red ink all over supermarkets in...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!